Digital marketing is the process of selling things using creative talent in areas such as art, design, music, interior design and architecture. It evolved with industrialization as early as the 1820s as a way to wrap commoditized products in an inspiring experience.
Digital strategy is the intentional and strategic approach a company takes in developing and implementing steps that will ensure and support the business' growth. ... Essentially, it is the outline or blueprint of how the end goals will ultimately be met.